01
3 concept directions
Three distinct logo directions presented on a single page: each shown on light, on dark, and at small sizes. You pick one. No guesswork.
Brand Refresh
your brand, rebuilt right.
A complete brand identity: custom logo, full brand book, and every file you'll ever need. Designed and delivered in 7–10 days. No calls, no meetings, no six-week logo hostage situation.
What you get
A complete identity. Every file.
One fixed-scope package. You pick a direction, we build the brand, and you walk away owning everything.
02
your full brand book
A 12-page guidelines document covering your mark, logo system, clear space rules, color palette with print + digital codes, typography, voice & tone, and real application mockups.
03
the complete file package
Vector SVGs (text outlined), transparent PNGs, favicon set, business card design, and email signature. Every format, every size, forever yours.
04
two revision rounds
Included on your chosen direction. Additional rounds $150 each. Fixed scope is why this takes days, not months.
What you get
Not just a logo. A whole brand book.
Here's a sample of the brand book a Refresh delivers — your logo and mark, color palette, typography, and social avatar, all documented and built to work together.
Example concept for a landscaping brand — Shmee's Landscaping
Logo
The mark
Social avatar
Brand identity
Evergreen1F4D34
Fern3C6B4A
Sage8AA07A
ClayC56B45
BoneF4EFE6
Charcoal1E211C
Typography
AaFraunces · Headlines
AaWork Sans · Body
“A green you can trust.”
How it works
Three steps.
fill out the brand questionnaire
10 minutes, async. Tell us about your business, your customers, and what feels wrong about your current look.
pick your direction
Within 5 business days you get 3 concept directions on one page. Reply with a letter.
get your brand
Brand book, file package, and application designs delivered 3–5 days later. Done.
Pricing
One refresh. Your whole identity.
One flat fee. Logo, brand book, and every file you'll need, delivered in 7 to 10 days.
One-time service
Brand Refresh
A whole new identity.
$995
one payment
What's included
- 3 distinct logo concept directions
- A full 12-page brand book, PDF + web
- Complete file package, every format
- Favicon, business card
- Async start to finish, no calls
Start your refresh →
One payment, no subscription. You work directly with me, start to finish. Bundle it with social media design and it drops to $895 ($100 off).
Brand Refresh + Done-for-you social
a brand book nobody uses is just a PDF.
The refresh builds your brand. Done-for-you social keeps every post and ad on brand. Bundle the two and the refresh drops to $895 ($100 off), and every graphic we make from day one follows the book.
Questions
The stuff people ask before they refresh.
Who owns the final logo?
You do. Full ownership of all final files, no licensing games.
What if I don't like any of the three directions?
That's what the questionnaire prevents, but if nothing lands, we'll produce one additional direction before your revision rounds begin.
Do we ever get on a call?
No. Everything is async: questionnaire in, concepts back, feedback by reply.
Can you refresh an existing logo instead of starting over?
Yes. One of your three directions can be a modernization of your current mark if you want continuity.
What about my website, truck wrap, or signage?
Your file package includes print-ready vectors any sign shop or wrap installer can use.
Start your refresh
tell me about your brand.
A few quick questions and I’ll be in touch within a day. No calls required. We kick off entirely async.